Business Diploma (Marketing Specialization)

Orientation & Student Success Skills/Computer Fundamentals

This course provides background information about Stenberg College and its policies and procedures. It assists you to develop an individual educational plan. With a focus on building academic skills, this course introduces you to different learning styles and strategies to leverage learning strengths and get the most out of lectures and study time.

Additionally, this course covers core computing competencies within Microsoft Windows to succeed in an academic and business environment. Course content will include academic skills, study skills, college orientation, learning strategies, personal skill development, emailing, and producing word documents, spreadsheets, and PowerPoint presentations in Microsoft Office.

Workplace Readiness

This course introduces you to the English required to succeed in a business and academic environment, focusing on best practices around seeking employment.

To develop language skills necessary for success in the job market, this course uses practical approaches leading you through the process of building a resume, searching for jobs based on a skill-set, writing cover-letters, completing job application forms, interviewing in a range of styles and applying post-interview career management strategies using business related language. To develop cultural competence, this course focuses on workplace etiquette and ethics around seeking employment.

Creativity and Self-Expression

This course introduces a range of creative strategies that are required to succeed in an academic and business environment. With a focus on finding unique solutions to challenging problems, this course leads you through approaches in creative and critical thinking and applies them to practical creative projects that are formally presented. Language development is centred on describing processes and analyzing creative works. In order to foster teamwork skills necessary for success, you will engage in creative collaborations, with an emphasis on reflection and discussion.

Cultural Diversity and Understanding

This course develops awareness and understanding of cultural diversity, which is essential to success in multicultural academic and business settings. Applying a theoretical foundation in the social constructions of difference and identity, you will practice interpreting texts to identify relevance and bias. This course then explores diversity in a number of social contexts from work places to wider global issues. With a focus on Canadian cultures, you will attend communities, or cultural centres, – to gain Canadian experience, network and connect to the local community.

Introduction to Marketing

This course introduces fundamental marketing concepts essential to success in business and uses numerous marketing case studies to engage you in discussion and critique of major marketing decisions. An examination of consumer behaviour will help you to understand determining factors around buying processes and inform your own product positioning decisions.

Marketing principles are then applied to a group research project in which you develop an understanding of the tools that marketing researchers use to assist management in making decisions in business organizations. With a focus on demonstrating the language and concepts covered in this course, you will be expected to orally present processes and decisions for your group project.

Canadian Business Culture

This course examines Canadian Institutions in order to understand their influence on business and social practices in Canada. You will be introduced to a basic overview of the political, economic, and legal systems and the ways in which ordinary citizens and businesses participate within them, before drawing comparisons to those same systems in other countries. By observing and researching quintessentially Canadian companies, you will demonstrate an understanding of typical business practices, ethical practices and professional interactions.

Writing with Purpose

This course introduces you to persuasive language and writing techniques essential to success in a business and academic environment. Covering a wide variety of business correspondence types, you will be lead through in-depth analysis of language, structure, and format before producing similar documents. In order to ensure the highest quality of writing, you will apply the technical and copy editing process, with an emphasis on citation and avoiding plagiarism.

Interpersonal Skills Development

To encourage greater success in business and academic environments, this course builds on INT100 Cultural Diversity and Understanding, delivering a deeper examination of intercultural dynamics with an emphasis on interpersonal communication.

Through situational examples, you will develop an increased awareness of cultural differences in the workplace and common issues that can arise from them. You will then develop and apply strategies that encourage smooth interactions with an emphasis on working in small groups.

Advertising & Public Relations

The aim of this course is to provide an understanding of the advertising and public relations world. Good public relations contributes to the impression customers and other stakeholders have about an organization.

Topics in this course will cover identifying and reaching internal and external publics, crisis management, media purchase, advertising, and the principles and practical application of advertising and public relations. You will critically analyze public relations press releases, newsletters, brochures, speeches, and other persuasive pieces through case study analysis.

Business Math

This course covers foundational math concepts in order to understand and address typical business situations within mathematical problem-solving frameworks.

Mathematical topics include foundational concepts, fractions, decimals and percentages, graphing, statistic and probability, and algebra and advanced topics. To demonstrate competency in these areas, you will formulate and solve equations for word problems describing common workplace situations.

Event Management

Event planners are responsible for managing the complex aspects of meetings, expositions, events, and conventions. This course provides you with essential skills to plan and execute an event. Through a practical hands-on approach, you will learn to design, develop, co- ordinate, manage, and conduct an analysis of an actual event. This course focuses on event planning, design, marketing, budgeting, risk management, communication, human resource and volunteer management, and event evaluation.

Speaking with Purpose

This course is a continuation of COM200 Writing with Purpose, and sees you transition from delivering persuasive discourse through writing to public speaking and presentation formats. In order to succeed in the delivery of presentations in both academic and business environments, you will analyze and critique model presentations to discover effective techniques that will be applied to a presentation of their own creation. Topics include use of high-level subject specific language, impactful visual aids, holding audience attention through story-telling and personal experience, and managing nerves.

Introduction to Economics

This is an introductory course to the principles of economics. You will learn fundamental principles of microeconomics and macroeconomics. The study of microeconomics can help you analyze and understand economics as it relates to individuals and businesses. In addition, it provides you with an understanding of how political, social and market forces determine and affect the Canadian economy. Macroeconomics is the study of the aggregate economy. It helps you understand how the level of economic growth, unemployment and inflation are determined, and what the government can do to affect these key variables.

Sales, Service and Relationship Management

This course introduces customer centric approaches essential to success in business. With a solid foundation in customer service theory, this course reveals the importance of service at every level of customer interaction, and the positive long-term impacts for businesses.

Role-play and case-studies are widely used to develop positive communication and customer service skills. Topics include greeting customers, handling enquiries, small talk, relating personally to customers, and handling complaints. In each of these topics, you are taught strategies to add value to customer’s experiences and exceed their expectations.

You will also take part in a Managing Hostile Interactions workshop during this course.

Digital Marketing

You will explore the world of digital marketing and learn how it is integrated into traditional marketing channels to achieve an organization’s overall marketing goal. As consumers are more active in the marketing process than ever before, you will look at the digital marketing process from the perspective of the digital customer. This course will equip you with essential digital marketing skills for developing an integrated marketing plan using various tools and strategies such as website auditing, search engine optimization and marketing, email marketing, and social media marketing.

Cooperative Work Experience

This course is designed for Business students to apply the program outcomes through a work experience component and provide an opportunity for its students to put theory learning into context and to enhance the skills learned within their program of study. In addition, the work experience component of the program aims to provide students with an understanding of the work experience process in a Canadian context.